That's saying a lot in a country famous for its chocolate. Belgian law dictates that any merchandise bearing the name chocolate contain at least 35 per cent pure cocoa. In 1924, a refinement in the law stated that dark chocolate must contain 45 per cent cocoa and 50 per cent sugar.

The story of chocolate is told through the galleries laid out logically and attractively over the three floors.
The first floor is devoted to the early history of chocolate, harkening back to the days of the Maya (the first to cultivate cocoa, between 250 BC to 900 AD) and the Aztecs, who mixed cocoa, water and spices into a bitter beverage that had a ceremonial role. This floor's rooms feature many authentic artifacts, including a Quetzalcoatl deity, pottery and knives.

The second floor focuses on the properties of chocolate and the process by which the cocoa bean is transformed into everyone's favorite delicacy.

On the third floor the main emphasis is on the healthy properties of chocolate.

Choco-Story is conveniently located near the two main public squares, called the Markt and the Burg. In Bruges there are 44 shops that specialize in Belgian chocolate. In addition, there are some 40 bakers and pastry shops that use or make chocolate products.

Choco-Story, The Chocolate Museum is open every day from 10am- 5pm.
Closed on the 24th, 25th and 31st December and January 1st.
Closed from 7th till 18th January.

Adults: 6 €
Groups, 65+, students: 5 €
Children (6-12 year): 4 €
Children< 6 year: Free

Address: Wijnzakstraat 2 (Sint-Jansplein)
8000 Bruges
Tel + Fax: 050/61.22.37